Our Ethical Values
We are driven by empathy not profit...
Someone once said, "The very nature of people is something to overcome." - What does that mean to us?
We understand it is important for companies to focus on numbers, focus on what makes sense for them, but what makes sense for their customers?
As a disabled, low income, plus size person Elise knew how disheartening shopping could be. Things were either too expensive, too small or made pretty poorly.
That's when we realised there was no such thing as a shop like what we envisioned! Most companies werent able to provide size inclusion and many brands were targeted to one age group or gender.
With many corporations, the use of unsustainable practices meant our society and earth were not supported.
This is where our company is promising to change the script.
Our promise: Here's to Strength is a company based on values to advocate.
Advocate for it's people, advocate for our rights and advocate for the very earth who cares for us, mother nature.
We promise we will always base our decisions from an empathic view, we will be inclusive of all genders, ages, sizes.
We will support our LGBTQI+ community, we will create our products with a firm cruelty free process and we will ensure all of our practices are as sustainable as possible with a focus to use recycled materials for packaging, minimal use of plastic and partnerships with ethical suppliers.
Our main clothing supplier, AS Colours are a certified BCI provider. The Better Cotton Initiative is a global not-for-profit organisation and the largest cotton sustainability programme in the world. Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment and AS Colour are committed to sourcing 50% of their cotton as ‘more sustainable cotton’ by 2023.’ ‘More sustainable cotton’ includes Better Cotton, recycled cotton & organic cotton.
To achieve this mission Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.
If you would like more information on our ethical values and where we will continue to do better contact us here.